Gradial Guides

Guides for agentic marketing operations

Practical guidance for building governed agentic workflows, from operating model to execution across content, campaigns, search, and CMS operations.

Enterprise marketing operations workflow

Agentic Marketing Operations

Learn how enterprise marketing teams use governed agents to move work across systems without losing human control.

Coordinate content, campaigns, and approvals
Build governance into AI workflows
Connect CMS, DAM, and workflow systems
Keep humans at review checkpoints

Explore the guide series

Go deeper on the operating decisions and workflows that make agentic marketing practical for enterprise teams.

Connected system nodes representing the operating environment around an AI agent

What Is an Agent Harness?

Learn how context, tools, memory, orchestration, governance, evidence, and human review turn a model into a reliable AI agent.

Governed marketing workflow connecting agents, people, systems, approvals, and verified outcomes

What Is a Marketing Harness?

See how a marketing harness connects AI agents, business context, the marketing stack, governance, approvals, release, and measurement.

Gradial workflow connecting an approved asset pack to product page and customer email execution

AI Content Operations for Enterprise Teams

Define AI content operations, assess maturity, and build governed workflows across CMS, DAM, QA, localization, and measurement.

Gradial at the center of connected enterprise content, design, workflow, and collaboration systems

Content Supply Chain Automation

Follow the enterprise content lifecycle from intake through reuse, DAM, localization, approvals, release, governance, and measurement.

Workflow map connecting approved marketing work to coordinated execution tasks

Enterprise AI Agents for Marketing Teams

Evaluate enterprise AI agent use cases with practical guidance on governance, workflow risk, adoption planning, and ROI measurement.

Comparison of an individual marketing agent and a governed system of work

System of Work vs. Marketing Agents

Companion read to Enterprise AI Agents for Marketing Teams.

Campaign Workflow Orchestration guide thumbnail with the guide title, a Gradial gradient graphic, and a guide excerpt on a dotted background.

Campaign Workflow Orchestration: From Brief to Governed Launch

A practical guide to routing campaign intake, approvals, production handoffs, and launch readiness from request to release.

AI SEO Operations for Enterprise Marketing Teams

A comprehensive guide to governed AI agents for SEO and GEO, from demand signals and intent ownership to end-system execution, spend control, and measurement.

Gradial product interface showing a GEO analysis request with GEO Scan, SEO Scan, Page Analytics, and AI Mentions actions

AI Search Operations: GEO and AEO Execution

Turn GEO and AEO visibility gaps into governed changes across content, technical infrastructure, source ecosystems, and enterprise systems.

Bulk content edit workflow connected to updated page artifacts

CMS Authoring for Enterprise Marketing

A comprehensive guide to governed AI agents for CMS authoring, from content models and asset operations to end-system execution, approvals, spend control, and measurement.

AEM Content Migration

Plan inventory, component mapping, assets, redirects, migration waves, validation, cutover, and recovery.

AEM content authoring workflow with structured updates and review evidence

AEM Content Authoring Automation

Build governed AEM authoring workflows for pages, fragments, assets, bulk changes, localization, QA, approvals, and release.

Workflows in practice

Real examples of using Gradial to move marketing work from planning to launch to measurement.

Workflow Walkthrough: Evidence to pages to measurement

From Demand Signals to Live Guides

The workflow behind the guides, from trend research and branded-search cleanup to publishing and measurement.

Workflow Walkthrough: Cleaner links, clearer reporting

Coming soon: Building a UTM Structure for Campaign Tracking

A shared structure for campaign links, UTM rules, launch tracking, and performance review.

See Gradial in action

See how governed agents move marketing work from approved direction to review-ready execution across the systems your team already uses.